Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

Bestway Retail has announced the launch of a pilot scheme across a select number retailers in a collaboration with Socio ...

Casting decisions increasingly favour actors with strong social media followings, particularly for youth-oriented projects.

With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

While some of your existing marketing tactics will continue to work, the online space you are targeting is bound to some ...

Social media is many things: news, art, expressions, relationships, etc. It's performative, yet personal, even if we don't ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Sreeprasad Govindankutty shares his insights on software engineering, discussing how innovation, scalability, and ...

With fears of a trade war and a potential economic recession rising, the Nasdaq Composite has fallen into correction territory, retreating more than 10% from its mid-December high. Two stocks that ...

Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

Hindustan Unilever (HUL) is shifting to a social-first demand generation model, with AI playing a key role in this ...