Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

Bestway Retail has announced the launch of a pilot scheme across a select number retailers in a collaboration with Socio ...

Casting decisions increasingly favour actors with strong social media followings, particularly for youth-oriented projects.

Explore Albert Valiakhmetov's analysis of how Gen Z is reshaping platforms like Twitter/X. Learn more about the changing ...

Since Musk purchased the platform in 2022 for $44 billion, X’s valuation has plunged. According to Fidelity’s valuation of ...

A lot has happened in the digital world since American entrepreneur Andrew Weinreich established SixDegrees, the first online ...

Social Media's Global Reach: As of 2025, there are 5.24 billion social media users worldwide, representing approximately 65% of the global population. This staggering figure highlights the ubiquity of ...

Blending ancient astrology with digital marketing, Indian astro apps are using everything from viral memes to AI-driven ...

Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.

Social media is many things: news, art, expressions, relationships, etc. It's performative, yet personal, even if we don't ...

While some of your existing marketing tactics will continue to work, the online space you are targeting is bound to some ...