This article is authored by Viswanath Pingali, professor of Economics, Indian Institute of Management, Ahmedabad (IIMA).

Casting decisions increasingly favour actors with strong social media followings, particularly for youth-oriented projects.

Teads wants to become top dog in open web advertising, or at least the parts that don't fund porn and Breitbart.

Music professionals are turning to data-driven strategies to gain a competitive edge and stay ahead in the rapidly evolving ...

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

It’s 2025 and AI has rewritten the rules, Web 3.0 is shaking up digital marketing strategies, and consumers are demanding ...

As per Comscore data, YouTube got 411 million unique visitors across desktop and mobile platforms in December 2024 ...

While some of your existing marketing tactics will continue to work, the online space you are targeting is bound to some ...

Sreeprasad Govindankutty shares his insights on software engineering, discussing how innovation, scalability, and ...

Viral marketing small business, Free digital advertising, TikTok business strategy, Social media marketing 2025, Small ...

Social media is many things: news, art, expressions, relationships, etc. It's performative, yet personal, even if we don't ...