Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

Bestway Retail has announced the launch of a pilot scheme across a select number retailers in a collaboration with Socio ...

The launch of Chinese AI agent Manus has sparked a resale market for beta access codes, with some selling for over 100,000 ...

Creators are no longer willing to rent their audiences from Instagram, TikTok or Spotify. They want ownership — and they’re taking matters into their own hands.

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

In an increasingly competitive telehealth weight loss market, thoughtful and transparent branding is critical.

It started as an experiment. A few years ago, brands dabbled in virtual influencers - digital personas like Lil Miquela and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Whether you’re an artist looking to monetize your unique creations or a savvy entrepreneur eager to dive into this booming ...

Newport World Resorts, a casino and leisure complex in the Philippine capital, Manila, has appointed two new directors for international marketing covering distinct teams, according to updates by the ...

Comfortably maintaining a middle-class lifestyle working a job you enjoy but wish you could bring in more money? If your ...