Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...
A brand beloved in the points and miles community is making a comeback. Hotelier Barry Sternlicht is reviving the Starwood brand, according to The New York Times. This is music to the ears of ...
Bringing back the Starwood brand Why corporate travel is "critical" to the company Setting "reasonable" policies for sustainability and DEI Nearly a decade after Marriott International acquired and ...
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It's official: SH Hotels & Resorts has rebranded as StarwoodThe beloved Starwood Hotels brand is officially on its comeback tour. SH Hotels & Resorts will rebrand as Starwood Hotels, the storied hotel group started by hotelier Barry Sternlicht nearly 30 years ...
SH Hotels & Resorts, founded by Barry Sternlicht, has been rebranded as Starwood Hotels, reviving the brand Sternlicht originally established in 1991. The new Starwood will initially consist of 14 ...
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