Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...

A brand beloved in the points and miles community is making a comeback. Hotelier Barry Sternlicht is reviving the Starwood brand, according to The New York Times. This is music to the ears of ...

Bringing back the Starwood brand Why corporate travel is "critical" to the company Setting "reasonable" policies for sustainability and DEI Nearly a decade after Marriott International acquired and ...

SH Hotels & Resorts has revealed that it will rebranding the company name, in a move that will return the company to its iconic roots. The global luxury hotel company is preparing to revive the ...

Barry Sternlicht is bullish on his second go-around with Starwood Hotels. But it has a long way to go to reach the heights of its heyday. SH Hotels & Resorts has rebranded as Starwood Hotels, a ...