Shaifali Gautam, who joined the company as a CMO in November 2024, speaks to afaqs! about the brand's marketing strategy, and ...

Will graphic designers be replaced by AI or will human creativity remain irreplaceable?  COMMENT | Ronny Kahuma | The graphic design landscape in Uganda is undergoing a seismic shift, driven by the ...

Previously a cultural staple, Simba’s absence has left many university community members expressing concerns for the mascot’s welfare.

He highlights branding errors like poor storytelling and premature expansion. Effective marketing strategies include focusing on local markets, building trust, and leveraging digital platforms to ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

That is the economic advantage that storytelling enables. Here are four more reasons to employ storytelling in your B2B marketing. 1. Stories make facts and figures more easily digestible Numbers and ...

Jessica Piscitelli Robinson on this year’s Women’s Storytelling Festival, plus two new poetry collections, and plenty of spring events.

Brittany Knollmiller has spent the past 15 years navigating the food and beverage industry, gaining firsthand experience in ...

The Division of University Marketing and Communications exists to protect, enhance and advance the University's national and international reputation. Our teams include: Have an idea for a story? We'd ...

‘La migra patrols’ look for Immigration and Customs Enforcement (ICE) officers, students walk out of public schools, and volunteers canvass neighborhoods with flyers informing people of how to ...

Content marketing is changing fast—and the old playbooks for SEO, SEM, and social media no longer work. With AI providing many answers, how can your content stand out and attract B2B buyers? Discover ...