Shaifali Gautam, who joined the company as a CMO in November 2024, speaks to afaqs! about the brand's marketing strategy, and ...

Will graphic designers be replaced by AI or will human creativity remain irreplaceable?  COMMENT | Ronny Kahuma | The graphic design landscape in Uganda is undergoing a seismic shift, driven by the ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

Instead, Babyshop has crafted a series of light-hearted films that feel like a nod to the golden age of advertising — the 80s and 90s — when storytelling ... A-listers and high-flyers,” said Mitin ...

Beyond its role as a retail establishment, Artifacts serves as a cultural institution in Iowa City. It preserves and ...

Previously a cultural staple, Simba’s absence has left many university community members expressing concerns for the mascot’s welfare.

She first discovered Flyer News her freshman ... She has a passion for storytelling and a drive to capture the nuance of the human experience with empathy as the bridge. Katie is a senior marketing ...

The moment you push open that distinctive red door at Artifacts in Iowa City, you’re not just entering a store – you’re stepping into a time machine disguised as 331 E. Market Street, where every ...

Stories captivate our emotions, inspire action, and create connections. In marketing, storytelling is a powerful tool that helps brands stand out in an oversaturated digital landscape. It turns ...

As sexual wellness marketing continues to evolve, it is clear that storytelling remains its most potent tool for breaking boundaries and building authentic connections. Brands that successfully ...

He highlights branding errors like poor storytelling and premature expansion. Effective marketing strategies include focusing on local markets, building trust, and leveraging digital platforms to ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.