In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

Shaifali Gautam, who joined the company as a CMO in November 2024, speaks to afaqs! about the brand's marketing strategy, and ...

Jessica Piscitelli Robinson on this year’s Women’s Storytelling Festival, plus two new poetry collections, and plenty of spring events.

Chinese corporate records indicate that Liang owns about 84% of the Hangzhou-based company, which he founded in 2023 using funds from High-Flyer Capital Management, a hedge fund he cofounded in 2015.

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always recognized for the direct ...

The world’s first blind Barbie, a Strictly Come Dancing winner, and a whole host of incredible members of the disabled community are among the shortlist for the 2025 Scope Awards. Metro is proud to be ...

ANI Pakistan imposes travel restrictions on first-time flyers amid concerns over illegal immigration Pakistan's Federal Investigation Agency (FIA) has imposed restrictions on first-time travelers, ...

Singtel has launched “Project NarrAItive”, a storytelling campaign powered ... technology this SG60,” said Lynette Poh, head of marketing and communications, Singtel Singapore.

On Sunday, Patterson spoke with Nina Sanders, a grandmother whose grandson helped gather the snow-soaked flyers. “You’re upset about it, especially the Ku Klux Klan, and that’s mostly what ...