American Eagle shares have soared following the release of Sydney Sweeney's jeans advert - despite a furious backlash on social media. The brand posted the ad last week as part of its autumn advertising rollout,

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. It has.

The latest American Eagle advert featuring Sydney Sweeney is stirring up conversation over race, eugenics, and beauty standards due to its curious tagline: “Sydney Sweeney has great jeans.” The campaign sees the Euphoria star seemingly use jeans and genes interchangeably.