While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

In fact, the fall-out makes me think that cancel culture could be over for good—and not for the reasons you might think. The ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

As Sydney Sweeney remains mum on the backlash to her American Eagle jeans ad, a defaced billboard in SoCal claims she has new ...

Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold ...

Riley Gaines offered American Eagle a bold marketing idea amid the controversy surrounding its Sydney Sweeney campaign.

Lizzo is calling out Sydney Sweeney ‘s controversial American Eagle jeans ad in a new song. On Wednesday, the four-time ...

Eugenics is a discredited ideology rooted in white supremacy and scientific racism. It promotes the false belief that racial ...

It comes after the president showed support for Sweeney, who is currently embroiled in controversy regarding an American ...

Healthcare marketers should keep a close eye on and learn from campaigns like American Eagle’s – and then decide whether the edginess of an ad is worth the effort.