Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...
It’s hard to pinpoint the exact percentage of TV advertising that drug commercials account for. But The New York Times reported that iSpot.TV, which tracks ads, says ads from the makers of ...
The iSpot offering ... Examining consumer response to commercials, also known as “attribution,” is seen as critical. As the linear TV audience has dispersed among streaming video and many ...
Just when they should be at their peak, experienced workers in creative fields find that their skills are all but obsolete.
I never thought at my age this is what I would be doing, but it happened,” said Eric Larson, who grew up across from Lambeau ...
Ford CEO Jim Farley gave the order a year ago to pull all of the historic cars into one collection in the United States. Here ...
It’s hard to pinpoint the exact percentage of TV advertising that drug commercials account for. But The New York Times reported that iSpot.TV, which tracks ads, says ads from the makers of ...
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