In addition to the new logo, Truity is introducing a refreshed color palette. While the primary colors—orange, gold, and ...

The company is turning to data science and prediction markets as consumer demand for beverages creates opportunities for new ...

New data from Numerator also shows that consumers will eat less at other chains now that the item is available at the Golden Arches ...

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

Tiffany Furman joins the chain from The Habit Burger & Grill, where she helped oversee the brand’s transformation after its ...

Taco Bell has recently jumped on the trend with its line of fruity Refresca drinks, while KFC has launched a new “dirty soda” ...

AN Irish petrol station has slashed fuel prices today to celebrate a major milestone – but it’s only available for a limited ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

McDonald's chicken strategy hits new heights with the return of the Snack Wrap, promising to dominate the fast-food chicken ...

Taco Bell's latest test item is a zesty collaboration with Tajín, the iconic Mexican seasoning blend made with chili peppers, ...

Fancy fast food’s crown jewel combines two universal favorites – bacon and ranch – with seasoned chicken on black pepper ...