In the past four weeks, Costco, which has embraced DEI initiatives, GAINED 7 million shoppers. Target, which got rid of DEI, LOST 5 million shoppers. That's the power we have as consumers.

Here's some more data from Similarweb: Target web traffic was down 1.0% to 4.7 million on Feb. 28 compared to the previous Friday's 4.8 million and traffic on the Target app was down 10.9% to 3.5 ...