Ads will appear exclusively in the ‘Updates’ tab on WhatsApp, which includes the Status and Channels features used by about 1 ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...

Meta has announced it will begin showing advertisements in WhatsApp's Status feature, marking a significant shift for the ...

While the app has long promised a privacy-first experience free from traditional ads, recent updates suggest that's changing, ...

It comes just weeks after Meta added its Meta AI tool to WhatsApp, an artitficial intelligence chatbot which cannot be removed or turned off. Meta is able to read any messages the AI is tagged in by ...

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

WhatsApp announced on Monday it will introduce its boldest advertising features yet, marking a significant shift for the ...

These ads will show up in the Status and Channels section. WhatsApp says that it will use information like the users’ country ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

This represents a notable change for the platform, considering its founders, Jan Koum and Brian Acton, had committed to keeping WhatsApp free from advertisements.