Could Whatsapp become the West's first superapp? Its recent integration of business services suggests it wants to be, writes Paul Armstrong.

Rappi has almost 3,000 people in its Customer Service area distributed in Brazil, Colombia and Mexico. They serve about 250,000 client cases per week in the 9 countries where it is present ...

The technology enables brands to offer friction less customer support through AI-powered voice and chat within WhatsApp, creating a single, connected service journey.

Importantly, the tools don’t require specialist technical knowledge or any coding competency—Ho believes it takes the typical business around 15 minutes to get up and running.

That’s where WATI (WhatsApp Team Inbox) steps in. Built on WhatsApp for Business’ API, WATI has customer sales and engagement tools created for the messaging app.

By integrating Zapier, a powerful no-code automation tool, with AI, you can streamline processes, ensure timely responses, and improve overall customer or fan satisfaction. Reply to WhatsApp ...

At its global Conversations 2025 event in Miami, Meta announced a series of new features that could significantly change how businesses use WhatsApp to interact with customers.

Indian Overseas Bank aims to align with India's growth aspirations by 2047, focusing on innovation and integrity. Launching ...

NYCT rolled out its WhatsApp customer service app in October 2020. MTA Metro-North Railroad launched it earlier this year. ... “We want to give customers every possible tool to communicate with us,” ...