AdExchanger1h
How Accenture Song Helped Uber Advertising Streamline Its Ad Sales Process
Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth in Q4 – due in no small part to ...
Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1)
Learn how Agentic AI is reshaping SEO tasks by automating complex processes for human experts. In this first part one, we ...
Prolific North9h
Agency communication breakdown: The dangers of disconnected teams and solutions
Rob Gibbs, head of marketing at Paprika Software, shares the consequences of disconnected agency teams and solutions to ...
Executive Turntable: Peermusic Adds a President of US Latin, Plus a Shaboozey Co-Manager Joins Range
Executive Turntable features Peermusic, Range Music, The Apollo, Round Hill, UMG, Sacks & Co, AWAL, Audacy, Electric Feel and ...
Coca-Cola Co. moves North America media business from WPP to Publicis
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...
Nasdaq Sell-Off: 2 Stocks Down 53% and 31% to Buy on the Dip and Hold Forever
The Nasdaq Composite has dropped roughly 13% in less than a month (as of this writing). However, after The Trade Desk ...
OPMG, VML Named Leaders in Forrester Wave Marketing Creative and Content Services Report
Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report.
$100 Million Fund to Pay Influencers Upfront for Future Brand Deals
A $100 million fund has been launched to help influencers at all levels secure upfront payments based on their projected future earnings, eliminating the long waits and inconsistent deal flow that ...