The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also introduced the first official collegiate ...

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," ...

With the new mascot "Soar" the eagle, the 15-member AAC has officially rebranded as the "American Conference" and will ...

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...

Big 12 Turns Heads by Reportedly Rejecting AAC Program’s Lucrative $200 Mill Offer originally appeared on Athlon Sports. The ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

Tulane brought in a late addition to their quarterback competition that has been underway throughout the spring and summer.

Memphis basketball is still leading the way in the AAC's scheduling efforts. But South Florida and some others are stepping ...