Most businesses will invest more in the technology while struggling to prove the value of initiatives, according to Informatica.

DeltaGen, a Seattle startup offering software that helps companies apply generative AI tools to their processes, has raised $1.2 million.

To ensure the promised ROI of generative AI—and mitigate risk—executives will need to expand the technology’s role within digital transformation, taking into account ROI, delivery, and governance.

Unlike the post-2000 innovations that did not fundamentally alter labor productivity, GenAI promises to transform core ...