A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more. The Max era may be recalled as among the follies of WBD CEO David Zaslav ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any ...