News

Droga: Advertising needs to change what it is
Australian advertising leader David Droga will not launch another ad agency after he steps away from his role as CEO of one ...
Accenture wins Optus media and creative, media incumbent calls out ‘disheartening industry rumour’
Optus’ media and creative pitches have concluded, with Accenture Song being crowned the winner. It marks the end of the telco ...
Campaign Brief4d
Optus taps Accenture Song and Droga5 to lead media and creative in major agency overhaul
Optus has today announced the outcome of its creative, media and production agency review which reflects a strategic shift ...
Irish Independent on MSN3d
‘It can have such a domino effect’ – Bringing sustainability learnings from one job to the next
Throughout this conversation, Megan and Alex share the challenges they have to face in a fast-paced industry and lay out the ...
Mumbrellacast: Adland’s revolving door; Clive Dickens’ new business venture; and Mamamia’s new video strategy
Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.Last week, iconic Australian adland figure David Droga announced he ...
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Droga5, Accenture Song Media Win Highly-Coveted Optus Account
Optus has appointed Accenture Song Media and Droga5 as its new media and creative agencies, in what the telco describes as a reflection of "a strategic shift toward a simplified agency model." ...
Business Wire3d
Accenture to Strengthen Its Engineering Capabilities for the Aerospace and Defense Industry with Acquisition of SIPAL's Integrated Product Support Business in Italy
MILAN--(BUSINESS WIRE)--Accenture (NYSE: ACN) has agreed to acquire the Integrated Product Support (IPS) business of SIPAL in Italy. The acquisition will strengthen Accenture’s engineering ...
CMOs Plan Big Investments In AI For The Next Three Years
How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.