New owner Jimmy Ilya said the store will open Saturday. Ilya has operated Mister Softee trucks in the Hamptons since 2007. He ...

If you heard the Mister Softee ice cream jingle, you knew what came next. Kids of all ages would scramble to get money from ...

Take a trip to Long Island to indulge in Mister Softee's new products, including crepes and ice cream sandwiches.

This year’s East Islip St. Patrick’s Day Parade, to be held on Sunday, March 2, marks the 60th anniversary of the famed Long ...

Mister Softee opens brick-and-mortar shop on LI. The iconic Mister Softee jingle is no longer just for the streets—Long ...