The legal battle between the Cuban government and Bacardi over the Havana Club rum brand has entered a new phase with the ...

Strong brands are designed to evoke emotional connections between brand and consumer. That’s why brand owners are eager to ...

One rum, two owners: the decades-long legal battle between the Cuban government and spirits giant Bacardi over the popular ...

A bartender prepares a cocktail with the new Havana Club Cuban Spiced rum at Havana's rum museum in 2022 ...