To connect with a notoriously hard-to-reach demographic, the media company didn’t assume it knew what young women wanted. It ...

Sunnie has formed strategic alliances with mission-aligned organizations, including AnitaB.org, Child Mind Institute, Être, Lyda Hill Philanthropies’ IF/THEN Initiative, Step Up, the Women’s ...

Reese Witherspoon’s production company Hello Sunshine, part of Candle Media, has launched a Gen Z-focused media, experiential ...

Hello Sunshine has launched a new media, experiential and lifestyle brand, Sunnie, targeted to Gen Z girls. Sunnie will ...

To ground the platform in real insights, Hello Sunshine also partnered with Être and YPulse to commission a national research report titled The Gen Z Rewrite, which surveys 1,000 girls ages 13–18.

Reese Witherspoon announced Sunnie a new GenZ-skewed sister label to her media and production powerhouse Hello Sunshine, on stage at Cannes Lions.

Reese Witherspoon’s Hello Sunshine has launched Sunnie, a Gen Z-focused label “designed to inspire the next generation of ...