Visnick expands on this further by saying, “Hot Wheels and Barbie are two of the world's most adored toy and entertainment brands and we are excited to partner with Mattel to develop and publish ...

Netflix has slated the debuts of new Hot Wheels and Barbie content from Mattel Television Studios for March. A third season of Hot Wheels Let’s Race is set to premiere on March 3 with five 22-minute ...

Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

"Hot Wheels and Barbie have long been symbols of storytelling, creativity and inspiration, engaging audiences across generations," said Ryan Ferguson, Global Head of Publishing at Mattel.

The first Hot Wheels Ferrari product will be available this spring The full collection will include Ferrari models for all levels of die-cast car fans, ranging from ultra-premium to the Mainline ...

Mattel and TOKYOPOP are collaborating to create manga based on Hot Wheels and Barbie. Manga and anime are becoming more mainstream in Western media, making collaboration opportunities rise.

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Hot Wheels Let’s Race will return for a third season on Netflix globally soon. Mattel has confirmed, with many first-look ...

Mattel, Inc. MAT is scheduled to report fourth-quarter 2024 results on Feb. 4, after the closing bell. In the last reported ...