Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Starbucks (SBUX) has been through a rough period recently, and CEO Brian Niccol plans to change that. The new CEO has impressed Starbucks’ former CEO, Howard Schultz. He praised Niccol’s turnaround ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head ...

LAS VEGAS. — Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive Brian Niccol first coined his “back to Starbucks ...

"I'm gonna make you have to trade me now, or something going to happen" - Gary Payton on when he knew his Seattle days were ...