Madness in full swing, the spotlight isn’t only on thrilling buzzer-beaters or underdog victories; it’s also on the continued evolution ...

Fast food chain Wendy's - the official hamburger of March Madness - has curated a unique roster of new NIL partners, ...

Flau'jae Johnson and the LSU Tigers are preparing for a Sweet 16 matchup against the NC State Wolfpack, having entered the ...

Khan, a Lake Charles native and a senior sports management major, had never anticipated that his role as a student manager would lead to NIL deals. His initial application to join the McNeese Cowboys ...

This year, McNeese State student manager Amir Khan ... "I don't care what school it is, NIL basketball, they getting that money," Sanders said. "I know that ice real, for sure.

Led by seniors at Indiana University, Glacier Marketing Group is innovating the NIL game during the year's biggest sporting ...

Arguably, the bigger story accompanying McNeese’s on-court success is the ascent of Amir Khan. Not simply a student manager, Khan has become a cultural phenomenon among students and fans alike, ...

NCAA’s March Madness, long known for its incredible upsets and thrilling Cinderella stories, wasn’t living up the hype. In ...

Here's a breakdown of which conferences are represented and why mid-major schools were unable to get over the hump during ...

The Maryland men’s basketball team’s deepest March Madness run in almost a decade gave way to the ruckus raised by rumors of ...