The new McDonald’s McValue menu is a great example of this type of marketing—and many budget-conscious fans of the Golden ...

The Oklahoma-based fast food chain is introducing an all-new value menu that includes something tasty at an affordable price ...

A former Walt Disney World employee will plead guilty to hacking menu-creation software to include profanity and alter allergy information, court records indicate.

The McValue menu also includes app-exclusive offers and local deals organized by the chain’s franchisees. Additionally, ...

Fast food chains are battling for customers with budget-friendly menus. McDonald's, Dunkin', KFC, Subway, Taco Bell, and Wendy's all have new promotions to attract customers.

For a week in mid-January — specifically from Jan. 13 to Jan. 17, which, as the company points out, is the week most people ...

Customers ordering McDonald’s value items in tandem with in-app deals can build meals in the $6 range. KFC and Taco Bell are ...

A few highlights: McDonald’s hypes its new McValue offerings. (Ad Age’s Erika Wheless has the backstory: “McDonald’s enlists ...

Wendy's is the latest restaurant to get in on the action as restaurants turn to increasingly inventive promotions.

McDonald's new McValue menu launches at US restaurants with eight items on the breakfast, lunch and dinner menus. The McValue ...

“McDonald’s has officially launched its new McValue platform, giving customers more ways to save,” the company said in the ...

Wendy's announced it was launching a 2 for $7 deal through March 2, which applies to its Spicy Chicken Sandwich, 10-Piece ...