Iranian officials had warned people to stop using WhatsApp, Telegram and other "location-based applications," according to a ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

Despite Iran’s frequent clampdowns on digital communication, WhatsApp remains one of the country’s most-used messaging apps. ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.