If you opt for the basic, ad-supported version of Prime Video, you won't be able to watch with Dolby Atmos or Dolby Vision. Instead, you'll have 5.1-channel Dolby Digital Plus and HDR 10 (as ...

Customers can sign up for ad-supported or ad-free Prime Video plans. Prime Video is one of the most unique streaming services ...

Prime Video is no longer just a perk. It's a powerful ad platform, a connected-TV company, and Amazon's most overlooked strategic asset.

In January 2024, though, Prime Video introduced ads on all of its films and TV shows, asking subscribers to pay an additional $2.99 per month fee for an ad-free experience.

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024 ...

A federal judge dismissed a class-action lawsuit filed against Amazon by disgruntled customers who alleged the company had deceived and cheated them by introducing ads into Prime Video unless they ...

The latest example is that Prime Video, which started out without advertisements, then suggested it was only going to add a few advertisements, has doubled the amount of advertisements in its ...

MILLIONS of us subscribe to Amazon Prime – but is it worth it?We take a look at what you get and how many deliveries you need ...

Amazon does offer an ad-free version of Prime Video, which is what I use. It costs around $2.99 per month, and if you watch Prime Video casually, it is worth the monthly price.

Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on average, an increase of 15 million people from 2024.

Prime Video viewers got their first taste of ads on the platform after Amazon landed exclusive rights to Thursday Night Football in a $13.2 billion, 11-year deal that began in 2022.

Tech giants are taking over the rapidly growing connected TV ad market and analysts say Amazon Prime Video has the upper hand.