As advertising’s leaders of the pack report similarly strong 2024 financials, Barry Dudley decodes their earnings calls and explains how their journeys will drastically diverge in 2025.

The Song of My Life”, created by Publicis Communications Beijing for Huawei, was awarded Best of Region-APAC in the global ...

The president of TNT, TBS, TruTV, ID and HLN, plus linear and streaming at WBD, knows better than most about the pressures of ...

A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have ...

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Its client focus is growth marketers, elevating media performance beyond KPIs.

Unlike other brands that release their ads days or weeks ahead of the Big Game, Novartis is waiting to unveil its commercial ...

Picking up from where last year's Big Game ad debut left off, Pfizer wants to bring a note of resilience and motivation to ...

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game. For the second consecutive year, Pfizer is advertising at the Super Bowl.

Among the notable campaigns for Feb. 7: more Super Bowl spots along with new campaigns for Bayer, Johnnie Walker, On and PETA ...

Dentsu and Grey make exec moves, Deep Blue Sports + Entertainment teams up with a women’s sports talent management firm—and ...

Mastercard spotlights the homegrown culinary scene in Kuwait through a partnership with Chef Khaled Al Baker and young local ...