Many Puppy Bowl fans are curious about what happens beyond the cameras. According to Howard Lee, the chief creative officer of U.S. Networks and president of Discovery Networks, P

The marketing for Superman has taken an adorable turn. James Gunn announced via his socials that this year’s Puppy Bowl will feature a Krypto’s Super Play of the Game Award. During the announcement, Gunn explained that his dog, Ozu, served as the inspiration for the DCU version of Krypto.

The dogs will compete across two teams -- one named Ruff, the other one Fluff -- with the winning one taking home the coveted "Lombarky" trophy

This recently release GoDaddy Super Bowl ad, featuring a puppy that is sold online and then dispatched to its new owner, has been pulled following a blacklash from animal advocates.