Hong Kong expo is heavy on history – as well as name dropping – as it explores the legacy of the iconic watch.

After Oklahoma City Thunder star guard Shai Gilgeous-Alexander was crowned the NBA's 2025 MVP on Wednesday, his teammates showed up to the celebration blinged out in matching Rolex watches, gifts from SGA himself as a thank-you for helping him shine.

Rolex relied on Zenith’s El Primero to power the Daytona, but wasn't exactly quick to acknowledge the movement that helped make it a legend.

A diamond-encrusted platinum Rolex Daytona could one day be snatched by a rich Gen Z as the young generation looks for non-traditional ways to invest.

Rolexes will no longer be sold at Wempe, the tony watch and jewellery dealer at 700 Fifth Ave, one of retail’s most prestigious addresses. Read more at The Business Times.

Precision, design vision and sustainability form an integral part in all Rolex projects – from the brand’s finely crafted watches to its discerning architectural endeavours. The latter, with a list of collaborators that reads like a who’s who of the ...

An encouraging early wave of entries for the 46th edition of the Rolex Middle Sea Race, set to commence on Saturday, October 18, 2025

Alex Ovechkin received a James Cameron Rolex Sea-Dweller Deepsea, valued over $15,000, from Sidney Crosby and Evgeni Malkin after breaking Wayne Gretzky's all-time goal record. The gift, presented after a Capitals vs.