You’re working on a campaign for a premium car brand launching a new model – fast, high-tech, a symbol of success. Now, picture your target customer in your mind. Is it a man? A white, non-disabled, ...

We live in unpredictable and dangerous times, with ongoing social and political upheaval on both sides of the Atlantic. We face a reality where unverified, potentially malign user-generated content on ...

Top government officials and C-Suite executives in the travel industry have recently announced a broad range of improvements that are likely to ensure that adults 50+ will be more likely to travel ...

It’s not possible to know exactly how prolific the use of AI is in the media, marketing and advertising (MMA) industries, but research has found that in marketing alone, the global revenue of AI usage ...

The theme of this year’s International Women’s Day, #AccelerateAction, calls for urgent and tangible steps to break systemic barriers to gender equality. While many brands and agencies champion ...

By Sam Bowser, Marketing Specialist, Community & Content, Songtradr “If I only could, I’d make a deal with God…” When Kate Bush wrote “Running Up That Hill (A Deal With God)” in 1985, she likely never ...

By Thomas Ives, Co-Founder of RAAS LAB It’s a conundrum that has plagued digital advertising for too long – Why have premium publishers never delivered the same level of performance as other channels, ...

Retail Media Networks (RMNs) continue to expand, with over 200+ existing, each operating differently with unique requirements, including additional education and specific assets. Meaning the options ...

In-game advertising (IGA) is currently one of the biggest – and still underutilized – opportunities for advertisers. According to Dentsu’s 2024 State of Gaming report, eight in ten internet users ...

As the world’s largest provider of official foreign assistance, USAID has had an indelible impact across the globe. From dispensing life-saving medicines to stabilizing conflict zones and offering ...

Given the continuing decline of advertising signals such as mobile advertising IDs, and uncertainty over the long-term viability of third-party cookies, publishers are thinking hard about their future ...

“Ah, the good old days” or “Remember when…” are phrases that reflect people’s pleasure in looking back, often to the nostalgia of their childhoods. A combination of bittersweet feelings with thoughts ...