At the centre of the Lord rebrand campaign lies a slogan – “كل لورد وراه كوين ” – translated to 'Every Lord has a Queen in ...

LEO MEA's Kapil Bhimekar says the most memorable creative ideas aren’t tied to where they come from, but to how far they’re ...

The Nielsen survey commissioned by Al Ghurair Centre highlights how consumer behaviour is changing with respect to mall visits in Dubai. Dubai’s shopping malls are increasingly functioning as ...

Yango Ads MEA's Malika Kennedy explains how travel marketers can develop responsive, relevant and efficient campaigns, even ...

Afnan Perfumes' 9PM Elixir hero film was brought to life by The Company Films and directed by Rajeev Thottippully.

Buttermilk, a community-driven content creator agency founded in the UK, has expanded its operations to the Middle East with ...

Basel Sayaf shares how AI is reshaping advertising, retail, travel, local business and every consumer touchpoint.

RØDE, a global audio technology brand, has appointed Lara Sous as Marketing & PR Lead for the Middle East and North Africa ...

The Platinumlist rebrand aims to enhance its brand identity, improve brand recognition, and create a streamlined UX for users and partners.

A WARC report unearths what makes a campaign creative and effective, and strategies that lead to commercial success.

Element's Khaldoun Zaghir explores the psychology behind the appeal of virtual influencers and the reason brands are ...