Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting ...

AI usage is widespread in revenue organizations, with 68 percent of sales and marketing professionals using AI at work and 51 percent using AI agents, according to a new survey. The survey, published ...

That’s a fundamental misread of what ethical marketing can be. It’s not a constraint on creativity — it can be a powerful design principle. Patagonia is a prime example, turning its values into a ...

Tonya Walker is a Fractional CMO and marketing strategist with 20 years of experience helping B2B companies translate vision into scalable marketing engines. As the founder of The Strategic Stack, ...

Launching an account-based marketing (ABM) strategy for your organization helps you reach new heights of marketing-influenced revenue and sales-marketing alignment. From fewer “this lead isn’t right ...

Brand building is a multi-year investment in visibility, trust and reputation. And it's more about hustle than ad dollars.

The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack.

B2B firms suffer from poor GTM understanding More than half of B2B marketers surveyed struggle to even define 'GTM.' ...

4 steps to kickstart incrementality without overcomplicating it Spot the attribution traps that distort your results, run a simple incrementality test and start investing in what truly drives growth.

When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.

The top HubSpot updates of July 2025 July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.

A 3-step copywriting formula that makes buyers take action Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.