When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.

A 3-step copywriting formula that makes buyers take action Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

Ever spent way too much time digging for a particular version of a marketing asset? You're not alone, but modern DAMs can help.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. “Overall, total organic click volume from Google Search to websites has been relatively stable ...

AI's convenient answers come at a cost: Damage to our critical thinking. AI can't provide the depth, context and insight needed to make a marketing strategy.

AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.

From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.

If you’ve already invested in SEO, you’re on track for GEO. See how to surface your content in AI search results.

Ed See, chief growth officer at Zeta Global, joins the show to explore the evolving landscape of marketing in the age of AI.

AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting ...