The narrative that lionized The Trade Desk as an untouchable titan of ad tech is shifting after the DSP missed its Q4 revenue guidance.

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end ...

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix ...

Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s O&O.

Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over ...

Oracle is looking to buy a minor stake in the US TikTok business, while working with US buyers to deny the Chinese government ...

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this ...

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth in Q4 – due in no small part to ...

Unlock the Future of Programmatic Advertising Measurement Measurement in programmatic advertising is at a turning point. With ...

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after the company began experimenting with ...