AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Best Buy Ads, the big box tech retailer’s advertising arm, announced the launch of a new offering called Social+.

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...

The Tech Lab is releasing an open-source framework for server-side ad management that moves programmatic mechanisms out of the browser.

Generative AI advocates hype the technology’s ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The ...

The narrative that lionized The Trade Desk as an untouchable titan of ad tech is shifting after the DSP missed its Q4 revenue guidance.

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix ...

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...

Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over ...