Christmas ads help contribute to the festive fun every year and this year is no different, writes Sarah Walsh, head of strategy with The Public House, who examines the latest findings of The ...

Michael Whelan, a senior copywriter with Boys + Girls has been shortlisted for an Oscar in the Best Live Action Short category. The Oscars will take place in March 2025. The short film was written by ...

As part of its Christmas season, the streaming platform Virgin Media Play has launched Ireland’s first ever FAST (free ad-supported streaming TV) channel! According to the broadcaster, ‘Virgin Media ...

With the all-important Christmas shopping period well underway and the January sales only weeks away, Sarah-Jane Lowes, head of digital & social at Droga5 Dublin, part of Accenture Song, spills the ...

As we bookend Out \ Look for 2024, brands are going out with an impactful bang across the OOH landscape with innovative activations and special builds. Guinness steps beyond the snow Guinness has ...

With the main airports around the country packed with people returning home for Christmas, Barry’s Tea has tapped into that warm fuzzy feeling with a special homecoming video, created by Thinkhouse, ...

The organisers of the Media Awards have announced that the gala black-tie event will take place on Thursday, May 8th 2025. The Awards will be held in the Mansion House in Dublin and will recognise and ...

Core, the Lead Partner of the ICAD Upstarts programme, has unveiled a website portal to celebrate the achievements of 20 individuals who have completed this year’s creative mentorship programme. This ...

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home These pages reflect on some of the outdoor campaigns that have captivated audiences and set new benchmarks in ...

Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition. Looking ahead to 2025, advancements in the channel have firmly positioned OOH as a ...

After many years of breakneck growth there are still plenty of reasons to suggest that Digital Audio will continue to grow significantly in 2025, writes Lee Thompson, co founder of AudioOne. At ...

Following on from the success of its “Galway Bay” campaign for EPIC The Irish Emigration Museum last year, The Public House reignited public curiosity this year by having a 1989 Chevy Caprice NYPD ...