The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ...

The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new ...

Jane Lin-Baden, chief executive of Publicis Groupe Asia Pacific, and Tara Ford, chief creative officer, at Droga5 ANZ and ...

Articles written by Rupert Smith ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s ...

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...