Ad market expected to be worth £43.5bn in 2025.
The high-performance, low-cost AI model has sent the tech world and markets into turmoil. But how should marketers react? by ...
The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of ...
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, ...
New research from Samsung is being hailed as a landmark for media planning. Change The Way You CTV, written in partnership with LongTerm CoLab and ISBA, “is the first [study] of its kind for the TV ...
The finding was part of the Great Pitch Poll, which boosted its focus on working-from-office policies this year, alongside ...
Lock spent nearly three years at the John Lewis Partnership, where she switched the creative account to Saatchi & Saatchi. by ...
According to Brandwatch research for Reddit, only 3% of feedback on the channel moves outside of the community, which shows ...
The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...
The creative agency will release a campaign for the brand to help it reach new shoppers. by Marianne Calnan ...
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