As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel ...