Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel ...

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the ...

Google launched "AI Mode," a chatbot-style interface embedded into its apps, at its annual developers conference this week.

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

The Formula 1 Crypto.com Miami Grand Prix took the city by storm last weekend, as fans braved heavy rain to watch their ...

Editor’s Note: The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase. In a piece from Chief ...

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. The consumer package goods juggernaut counts more ...