Advertising & Promotions - Social media and digital display/video are the top media channels marketers plan to increase spend ...

Learn how to boost B2B webinar engagement with these three best-practices that will affect how many people sign up for and ...

"If you can't explain it simply, you don't understand it well enough." That quote is often attributed to Albert Einstein, and although that attribution is debatable, there is truth in the quote.

A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver of sales lift. Marketers ...

As promised: more night-sky news. Look up tonight for a chance to see Venus and Saturn virtually kissing! OK, not really, but they'll be up close and personal, orbiting near enough to each other to ...

Apple is the most valuable brand in the world this year, with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion). That's according to Kantar's annual list of ...

You all have some fantastic words for the year! Here's a helping of words you sent me: momentum, manifestation, engage, motivated. Our brains can be funny things, can't they? Having a word, phrase, ...

Most Americans say they do not think the government should punish companies for political stances, and they also say tech ...

Average email open rates continued their downward path during 2011 and the first quarter of 2012, though click-through rates (CTRs) increased slightly during the same period, according to Silverpop's ...

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Marketing Strategy - This infographic explores key areas of focus and investment for B2B marketers this year, as well top ...

Explore how servant leadership and the Yes Approach foster collaboration, empowerment, and innovation, creating ...