Tariffs are threatening to hit in April. Guess what that might mean for the TV upfront market, which is set to start in a ...

In the media battle for "Yellowstone" between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster ...

As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer.

Read took a nearly 15% pay cut last year for failing to achieve financial targets, according to the holding company's annual report which was released this week.

With TikTok Shop's future facing uncertainty in the U.S. -- despite successful holiday results -- the social media company’s e-commerce hub is expanding across Europe, officially launching in ...

Artificial intelligence continues to raise privacy implications as companies like Google and Microsoft integrate the ...

Aquila, the Association of National Advertisers’ (ANA) cross-media measurement venture, has signed Comscore to be the service’s TV data provider. The move is another feather in Comscore’s ...

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Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS’ Grammy Awards telecast. In this week's edition I provide a brief ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my ...