WPP media arm to change name as part of ongoing restructure.

Mexican holiday Cinco de Mayo is on Monday – and brands are ready to fiesta. From Hornitos’ Mex Gala (yes, Cinco de Mayo is ...

The sports and energy beverage brand cofounded by YouTubers Logan Paul and KSI was launched in 2022. Prime’s sports drink, ...

Amazon is denying reports that it planned to list the costs of Trump's tariffs next to total prices of products. Early Tuesday, news outlets reported that Amazon is planning to display a breakdown of ...

In the first episode of the show’s newest season, the comedian airs a conversation he has with a media relations rep for the airline. It’s not every day that a company’s media relations page gets the ...

Adopting a more laid back online persona is a potentially rewarding, but risky strategy for capturing Gen Z's attention, says Taylor Strategy’s Mar Gonzalez. Forget polished brand statements. Today's ...

It’s a perennial topic that regularly raises its head in newsrooms and among PR teams throughout the country. The power dynamic between journalists and PR professionals has changed over the years.

The firm is launching a senior advisory council on Tuesday, also bringing on Republican strategist and Trump official Jim ...

Churrobon is ‘the antithesis of Cinnabon, an edgy and dark character,’ said a Cinnabon spokesperson.

The generation’s chronically online nature, mental health acuity and ability to lead with empathy is a professional strength, ...