Chinese social media apps are picking up thousands of new self-titled #TikTokrefugees: Xiaohongshu, known in the US as RedNote, and ByteDance’s Lemon8 rocketed to the top two spots of the Apple App ...

In 2025, media planning expertise will be at a premium as brands navigate a dizzying array of media formats, channels and platforms. Today, media is so vast, so complex, and so changeable, that it can ...

BlackRock has left Net Zero Asset Managers, a voluntary group committed to a goal of net zero greenhouse gas emissions by 2050, in part because of a backlash from Republican states opposed to the ...

Supermarkets’ premium own labels set the pace during the recent Christmas period as UK shoppers looked for value; nine in ten households bought at least one of these lines during December, according ...

Programmatic advertising is on its way to becoming a $700 billion industry and contextual targeting is projected to grow 13.8% annually, between now and 2030. As the digital landscape continues to ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by showcasing positive visions of a future that people are motivated by. Brands like ...

They say consistency is the golden rule of brand-building, but what happens when your business outgrows its original positioning and has to retire a highly-effective, 6-year-running campaign? This is ...

BIG W has been a reliable staple of Australian retail for 55 years. However, in 2015 BIG W started a steady and highly publicised decline in market share, having been dispositioned by the market. The ...

In spite of most countries in the region seeing major sales spikes in 2020, when COVID-19 restrictions saw people spending a lot more time at home than usual as well as the closure of non-essential ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

The Electoral Commission and McCann collaborated on a public awareness campaign about the new photo ID requirement for voting in the UK. The campaign aimed to engage attention, resonate with ...