The carrier’s decision to charge baggage fees harks back to Disneyland’s move from the free Fast Pass in favor of the paid Lightning Lane program.

Southwest’s iconic blue, red and yellow planes may still be recognizable in the sky after its recent moves — but underneath, the company will operate a lot more ...

"Bags fly free" was a staple slogan for the airline, which trademarked the phrase in 2012. Members of Southwest's top-tier ...

Open seating went away, not because passengers demanded it, but so Southwest could make a buck selling prime spots. Drink coupons are long gone. And so is much of the airline’s famous employees-first ...

The airline known for free checked luggage, Southwest, will start charging to check bags and to select seats, like most ...

Frequent flyers woke up to some turbulence on Tuesday morning. The iconic “Bags fly free” slogan for Southwest Airlines is ...

There will be exceptions: Customers who have a Southwest Airlines co-branded credit card can get one bag for free, and ...

Southwest Airlines used to be a different kind of airline: free bags, grab whichever seat you like, use a coupon for a beer and then sit back and prepare to be entertained by the flight attendants’ ...

Now, Southwest Airlines is violating the $5 Chicken Rule. No, Southwest has never sold rotisserie chickens, but it has had quite a few identity-defining, loss-leading, customer-loving quirks through ...

People got brutally honest about the Southwest decision. This person said: "It's so interesting to watch companies purposely ...