Reasoning that the NCAA's five-year eligibility rule falls outside the scope of antitrust scrutiny, a federal judge in ...

Five years after it opened, U.S. Olympic & Paralympic Museum officials in downtown Colorado Springs are grappling with ...

The BIG3 basketball league and co-founder Ice Cube won't be making an aggressive play to sign Chicago Sky star Angel Reese ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Calls Mount for WNBA to Make Change After $11 Million Caitlin Clark News Resurfaces originally appeared on Athlon Sports.

During the WNBA's All-Star weekend, players wore shirts that said "Pay Us What You Owe Us," as the the women's basketball league's athletes and their union reps are locked in an ongoing ...

New York Knicks forward OG Anunoby has signed a marketing deal with Skechers, the shoe brand announced Thursday.

As TNT Sports prepares for life outside of the Warner Bros. Discovery umbrella, there’s one brand they hope to leverage in ...

How much would West Virginia's football program sell for if it were a purchasable asset? Well, Matt Baker of The Athletic has ...

Over the last year, The Wall Street Journal and CNBC both have released valuations for the country’s top college football ...

Players say they deserve a larger percentage of WNBA revenue at a time when viewership, revenue and team valuations keep ...